Client Work
Tha Shop Website Redesign: From GoDaddy to a Modern Next.js Growth Platform
JS Growth replaced an older GoDaddy-hosted website with a custom Next.js site built for search, service content, appointment leads, and future growth — without throwing away the equity already earned on thashops.com.
Client
Tha Shop
Industry
Automotive Repair, Custom Builds, Motorcycle Service & Fabrication
Location
Magnolia, Texas
Project type
The Challenge
The business had outgrown its older website setup.
Tha Shop is a local automotive business serving Magnolia, Texas and surrounding communities. The shop handles general auto repair, diagnostics, brakes, vehicle A/C, maintenance, motorcycle service, fabrication, classic and custom vehicles, and Crazy Eight Customs projects.
The existing website was built and hosted through GoDaddy. That setup had gotten the business online, but it was no longer the right foundation for the level of flexibility the shop needed.
This was not a request to make the homepage look newer. The site needed to become infrastructure for search, content, leads, and ongoing development.
Stronger organic search visibility and local SEO
Service-specific content that searchers and customers can actually use
A clearer path from visit to appointment request
Better mobile usability and technical performance
Room to publish, expand, and measure over time
Easier development without tying the website to a site-builder host
The Solution
A custom Next.js website built as a growth platform.
JS Growth designed and developed a custom Next.js website for Tha Shop. The thashops.com domain stayed in place. Website hosting moved off GoDaddy and onto Vercel, so domain ownership and site hosting are no longer tied to the same builder.
The new site is a TypeScript Next.js application with a responsive frontend, GitHub source control, Resend for appointment email delivery, and a structured SEO architecture instead of a static brochure.
Custom Next.js website
SEO-ready information architecture
Local business structure
Appointment lead system
Reusable blog and content system
Conversion-event architecture
Live Website
Explore the Live Website
The best way to see the difference is to explore the finished site. Here are a few areas of the new Tha Shop website that demonstrate the structure, content, and lead-generation system built for the business.
Homepage
See the redesigned homepage, service positioning, local messaging, and conversion-focused calls to action.
Automotive Services
Explore the service architecture created to help customers understand what Tha Shop offers while supporting future organic search growth.
Motorcycle Services
See how a separate service area was structured for Tha Shop's motorcycle repair, maintenance, and custom work.
SEO Content System
Explore the content system built to support educational automotive content, internal linking, and continued search visibility growth.
Lead Generation
See the customer contact and appointment experience built to turn website visitors into real service inquiries.
Before / After
What changed in the website foundation.
A concise look at the older website setup versus the platform in place now.
Before
- GoDaddy-hosted website
- Limited development flexibility
- Older content structure
- Basic lead and contact flow
- Limited SEO expansion architecture
- Website hosting tied closely to the site builder
After
- Custom Next.js application
- Vercel hosting and GitHub deployments
- Structured SEO architecture
- Reusable content and blog system
- Service-focused internal linking
- Appointment lead delivery
- Conversion-event architecture
- Permanent migration redirects
- Expandable foundation for services and marketing
SEO Migration
Preserve search equity. Then improve the foundation.
Replacing a live website can erase years of indexed URLs if the migration is treated as a redesign-only project. This one was not. The work focused on keeping useful search equity on thashops.com while giving the new site a cleaner structure.
Rankings and traffic are not being claimed here. The new site has only just launched. The point of the migration was to avoid starting from zero.
Identified existing indexed URLs before cutover
Preserved important URLs where they still matched the new site
Created permanent redirects for retired URLs
Migrated useful evergreen blog content
Redirected obsolete event content instead of leaving dead ends
Added canonical URLs, an XML sitemap, and robots configuration
Implemented structured data, including BlogPosting and breadcrumb schema
Built local business and service SEO structure with internal linking
Content System
A blog the business can keep growing.
A reusable blog and content system was built directly in the Next.js application. That is different from a brochure site that rarely changes after launch.
Existing and new articles cover practical topics around brake repair, automotive A/C, classic vehicles, motorcycle service and performance, restoration, and local automotive education. That library is a starting point for continued search visibility work, not a finished content project.
Lead Generation
Appointment requests the shop can actually use.
The site now has an appointment lead system instead of a thin contact form. Customers can describe the service they need, how they prefer to be reached, a preferred date, vehicle details, and a message. They can attach an optional photo. The submission also records the page it came from so the shop knows what the visitor was looking at.
Requests are validated before they go out and delivered to the business through Resend. Lightweight spam and abuse controls sit in front of that delivery so junk is less likely to land in the inbox.
Service needed
Customer contact information
Preferred contact method
Preferred date
Vehicle information
Message and optional photo attachment
Source-page tracking on each request
Conversion Tracking
Measurement is in place. Results are still ahead.
The architecture supports tracking events such as appointment started, appointment submitted, phone clicks, and directions clicks. That is the instrumentation, not a report of results.
Launch is the start of measurement, not proof that the new site is already outperforming the old one.
Deployment
Hosted on Vercel, shipped from GitHub.
Tha Shop’s website now deploys through Vercel from GitHub. That gives the project a modern deployment workflow, CDN delivery, automatic HTTPS, and a cleaner split between domain ownership and website hosting.
Changes can be reviewed, shipped, and improved without logging into a site builder. Performance numbers are not being published here because launch is too recent for that to be useful.
Technology
Tools chosen for the business outcome.
These are the platforms behind the site. They matter because they make the website easier to host, improve, and expand.
Next.js
A custom site that can add pages, content, and features over time.
React
A consistent experience across phones, tablets, and desktops.
TypeScript
More reliable development as the website continues to expand.
Vercel
Modern hosting, HTTPS, and a deployment workflow the business can grow with.
GitHub
Version-controlled changes instead of a locked site builder.
Resend
Validated appointment requests delivered to the shop by email.
Schema.org structured data
Clearer page, article, and local-business signals for search engines.
Built for What Comes Next
Launch established the foundation. Growth work continues.
The new site is live. That is a technical and marketing starting point, not a finished growth report. Ongoing work can now happen on a platform that supports it.
If your current website is in a similar place — online, but hard to improve — a Website Growth Audit is a practical first look at what is holding it back.
Related JS Growth work
The same building blocks we use for other local businesses.
This case study is one example. These pages explain the services behind the work.
Website Development
Custom sites built for leads, search, and the next round of changes — not a one-time brochure.
SEO
Technical foundations, content structure, and measurement without ranking guarantees.
Local SEO
Help nearby customers find the business when they search for services in their area.
Website Growth Audit
See what is holding an existing website back before you rebuild or migrate.
Growth System
Connect the website, search, leads, and follow-up so they work as one system.
Outgrown Your Current Website?
JS Growth can evaluate an existing website, identify technical, SEO, and conversion limitations, and build a migration plan that keeps the search equity you have already earned.
What to expect
Clear next steps
No generic packages
Built around your business
Start with a conversation or website audit. We'll identify the most useful next step based on where your business is today.